Saturday, April 28, 2007

SEO – An Introduction

The world of Search Engine Optimization (SEO) is filled with so many different terms and techniques it can be a bit confusing and mind-boggling to consider the possibility of learning everything about each facet of SEO. Businesses can make one of two primary mistakes when attempting deal with SEO strategies. The first mistake is to do nothing because there is just too much to understand. The second mistake is to attempt to learn everything you can before implementing any of the potential strategies within SEO.

I'd like to provide a simple overview of many of the more common SEO strategies.

Web Design – This is the place where your dream for ecommerce begins to discover the light of day. Many SEO strategies rest in how your site is designed.

Site Promotion Tools – These are the various SEO tools you can use to optimize your website.

Web Branding – This gets to the heart of who you are as a business and allows others your business to gain some sense of "Household Name" status.

Internet Marketing – This techniques takes you away from your website in an attempt to drive others to your website.

PPC Advertising – This is a fee based advertising structure that can drive customers to your website until your SEO strategies are fully developed.

Ebooks – These knowledge-based electronic books can help customers understand more about your business.

Traffic and List Building – This tool is a gift that is the result of using solid SEO strategies. Once the visitor makes their way to your site, help them connect with you by encouraging them to sign up for either a freebie or a knowledge-based ezine.

Blogs and Forums – These tools can be used to provide backlinks to your website. This is important because search engines love backlinks when determining your web ranking.

There are certainly more SEO strategies you could consider, but the primary point to this list is to show that there are concrete steps you can take to develop a better online presence through white hat SEO techniques.

The good news is you don't have to know everything about SEO to get started. Take one subject and begin an online search for information on the subject.

I have written extensively on each of these subjects so I can truthfully encourage you to do a little research because you will find adequate information on each subject.

As you master the skill of one SEO strategy you can move to the next and learn more about how to implement the technique to your business advantage.

You can make it – step by step.

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