Monday, April 30, 2007

9 Golden Tips To Start An Internet Home Business

The start up costs for an internet home business are next to nothing compared to the offline world of business start ups.

In fact it is a lot more simple to start and grow a business on the internet.

Of course you need some knowledge to begin your internet home business enterprise. But you don't need to be a genius to do business on the web.

All you need is some computer knowledge and some internet marketing basis and a good dose of determination.

Here is some basic tips on how to start an internet home business.

== 1.Write Your Business Goals ==

It is important to set goals and objectives and then take action to accomplish them. This will be your Business Plan.

Here Are Some questions you should ask yourself:

- Why do I want to start up an Internet Home Business?

- What product or service can I provide?

- Do I have the knowledge and expertise to provide this service?

- Do I know enough about the competition?

- Where will my customers come from?

Take the time to write down your questions and answers and thoroughly research your chosen market.

== 2. Choose A Product or Service To Sell ==

On the internet you can find hundreds of product or services to sell.

You can sell your own product by creating your own, or purchasing resale rights or being an affiliate with a good internet company.

Don't put your personal gains first. Make sure that the product will deliver what it promises. When you promote a product that leaves the buyer dissatisfied, you' ll only be ruining your business. So sell solutions and the money will come.

== 3. Business Domain Name ==

One important first step is to choose the best domain name you can. Keep it as short and simple as possible.

Think of domain name like " Google " or " Yahoo ". They are short and easy to remember.

I know that some people say to use keyword in your domain name. But if you choose " Internet Business " there is million of site with this term.

So are you going to use for example "" it might be a nice name but it is too long and not simple.

== 4. Your Business Web Site ==

Having A good business website is essential to succeed with an internet home business.

Here is the thing you have to plan to build your website

A) Decide on the website design (colour schemes, buttons, special effects etc). However, you may have a preference for a certain colour or look. To help you choose a design, you may wish to check out other people's websites or work with your web designer's pre-set templates.

(b) The content. There are many items you may wish to include on your website. The most common ones include:

1 Products And Services

2. Contact Information

3. Pricing

4. Testimonials

5. Frequently Asked Questions

6. Resources & Articles

7. Refund Policy

8. Privacy Policy

9. About Us

10. Site Map

11. Useful Links

12. On-line store

== 5. Choose a Web Hosting Company ==

What is a Web hosting Company?

A Web host is a company that provides server space for your website. You can think of a web host as a commercial building. The web host provides space for your website just as a commercial building provides space for your shop or office.

What are some of the things you should look for when choosing a web host? The criteria for choosing a free web host and a commercial web hosting solution are slightly different although they do overlap.

A) Web Space

Does it have enough space for your needs? If you envisage that you will expand your site eventually, you might want to cater for future expansion. Most sites use less than 5MB of web space. Indeed, at one time, one of my other web sites,, used less than 5MB of space although it had about 150 pages on the site. Your needs will vary, depending on how many pictures your pages use, whether you need sound files, video clips, etc.

B) Bandwidth allotment

Nowadays, many free web hosts impose a limit on the amount of traffic your website can use per day and per month. This means that if the pages (and graphic images) on your site is loaded by visitors beyond a certain number of times per day (or per month), the web host will disable your web site (or perhaps send you a bill).

It is difficult to recommend a specific minimum amount of bandwidth, since it depends on how you design your site, your target audience, and the number of visitors you're able to attract to your site. In general, 100MB traffic per month is too little for anything other than your personal home page and 1-3GB traffic per month is usually adequate for a simple site just starting out. Your mileage, however, will vary.

C) Reliability and speed of access

This is extremely important. A site that is frequently down will lose a lot of visitors. If someone finds your site on the search engine, and he tries to access it but find that it is down, he'll simply go down the list to find another site. Slow access is also very frustrating for visitors (and for you too, when you upload your site).

How do you know if a host is reliable or fast? If you can't get feedback from anyone, one way is to try it out yourself over a period of time, both during peak as well as non-peak hours. After all, it is free, so you can always experiment with it.

== 6. Shopping Cart ==

No e-commerce website is complete without a secure shopping cart. There are many shopping cart options. Many e-commerce business owners make the mistake of using Pay Pal to accept payments, which immediately tells visitors that their company is very small and not professional.

A good alternative to Pay Pal is a remotely hosted shopping cart. Remote shopping carts take the burden of maintaining security and credit card numbers off your shoulder and places the responsibility on another company. Remote shopping carts can usually be configured to look similar to your website.

In fact, your customers may not realize that they have left your website to place an order. The remote shopping cart provider will give you the HTML to add to your website. When your potential customer clicks on the Buy Now button, he or she is taken to the remote shopping cart to enter the personal information and payment details.

Depending on your choice of a shopping cart, you may or may not need a merchant account to process transactions. Some shopping cart services allow you to use their merchant accounts for a slightly higher fee.

== 7. How To Promote Your Business Website ==

Write An Article: Write an article promoting your site or product. Write an article on a hot topic many people would like more information on and submit it to various e-zines. How do you find out what's hot? Visit a few of the message boards and see what questions are raised often.

Search Engines: Thousands of search engines exist on the Internet. But, you should only be concerned with the top eight or ten. You should manually submit to the top eight: Alta Vista, Excite, Yahoo, Hotbot, Lycos, Northern Light, Infoseek, Webcrawler, and use one of the FREE automatic submission services like *SubmitPlus* to handle the smaller search engines.

Directories: List your site here too. Directories organize sites into categories. Good examples of Directories: Yahoo, Magellan.

Ezine Listings: If you have an e-zine to promote along with your site. Why not list it with one of the many e-zine services on the Internet. E-zine Library is a good one to start with.

Free Classifieds: You will have to submit to a ton of FREE classifieds to get any significant traffic. Why? You are competing with thousands of other Ads. Remember to work on your Ad copy and make it attention grabbing. Go to one of the popular search engines, type in Free Classifieds, and surf to the top 20 classified sites for beginners.

Often, these sites will lead you to several other Free Classified Sites. In response you'll get a stack of e-mail thanking you for listing your site while barking their promo. Best to get one of those free email accounts. Hot mail is a good one. So is Yahoo mail.

FFA Pages. Free For All's are worth a try. Be prepared for a avalanche of e-mails from FFA web site owners. If your title is attention grabbing you will get a few clicks. Good Attention grabbing headlines, FREE, Limited Time, Limited Offer, Proven, Secrets, and many more if you brainstorm.

Check out the sales literature delivered to you by regular mail. Check and see what headlines grab your attention. And why? Incorporate them into your Online Ads.

Tell Friends And Family: If your friends, family, acquaintances, have an Internet Connection, e-mail them telling them about your new website, and ask them to visit often. Offer a FREE incentive if they tell a few friends to surf over. Perhaps, a FREE Ad in your e-zine.

Leave Business Cards or Flyers: Leave these promo pieces with small businesses in your community. All relevant contact information; email address, URL, telephone number, should be included. Offer a freebie to anyone who visits your site. A free e-book, report.


Here are some questions to consider:

1) How many unique visitors come to your website?

2) How many visitors opt-in to your mailing list or order your products?

3) When you send emails, how many are opened and how many people actually click through to your website?

The reason these question are so important is because if you don't know these stats, you won't know what to improve. It could be different things; like your headlines, the content or navigation on your website. You won't know until you start checking all your marketing offer.


Think of your first six months primarily as a training period. Don't expect large earnings until after you've educated yourself.

Even the most dynamic, highest-earning entrepreneurs in the industry took MONTHS to begin seeing an income of any real significance with their internet home business.

Don't be a negative thinker and don't let the negative attitudes of others (even if they're family members, friends, or peers) influence you.

All the great men and women in history had to overcome the naysayers who said it couldn't be done—and then went out and did it. Think for yourself!

As long as you think positive and focused on your internet home business target you're on the right way to a rich life, which is directed by you and it will lead you to tremendous success and personal satisfaction.

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Saturday, April 28, 2007

SEO – An Introduction

The world of Search Engine Optimization (SEO) is filled with so many different terms and techniques it can be a bit confusing and mind-boggling to consider the possibility of learning everything about each facet of SEO. Businesses can make one of two primary mistakes when attempting deal with SEO strategies. The first mistake is to do nothing because there is just too much to understand. The second mistake is to attempt to learn everything you can before implementing any of the potential strategies within SEO.

I'd like to provide a simple overview of many of the more common SEO strategies.

Web Design – This is the place where your dream for ecommerce begins to discover the light of day. Many SEO strategies rest in how your site is designed.

Site Promotion Tools – These are the various SEO tools you can use to optimize your website.

Web Branding – This gets to the heart of who you are as a business and allows others your business to gain some sense of "Household Name" status.

Internet Marketing – This techniques takes you away from your website in an attempt to drive others to your website.

PPC Advertising – This is a fee based advertising structure that can drive customers to your website until your SEO strategies are fully developed.

Ebooks – These knowledge-based electronic books can help customers understand more about your business.

Traffic and List Building – This tool is a gift that is the result of using solid SEO strategies. Once the visitor makes their way to your site, help them connect with you by encouraging them to sign up for either a freebie or a knowledge-based ezine.

Blogs and Forums – These tools can be used to provide backlinks to your website. This is important because search engines love backlinks when determining your web ranking.

There are certainly more SEO strategies you could consider, but the primary point to this list is to show that there are concrete steps you can take to develop a better online presence through white hat SEO techniques.

The good news is you don't have to know everything about SEO to get started. Take one subject and begin an online search for information on the subject.

I have written extensively on each of these subjects so I can truthfully encourage you to do a little research because you will find adequate information on each subject.

As you master the skill of one SEO strategy you can move to the next and learn more about how to implement the technique to your business advantage.

You can make it – step by step.

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Locally stable SUSY-broken flat vacua in SUGRA

What a long and criptic title! Actually it's a partly abbreviated version of the real one: "Locally stable non-supersymmetric Minkowski vacua in supergravity". This is the paper on which last week's seminar (by Marta) was based, and about which I had promised to write.

The basic idea is to say: observations tell us that we live in a (almost) flat universe with no supersymmetry (for sure not in low energies) and we'd like to see if this two conditions

1) flatness

2) broken supersymmetry

combined with the requirement of (at least local) stability, give some restrictions on the kind of theory we start with. Practically the usual thing to do is to work with a low energy effective field theory, which in the case of string theory is supergravity. The part of the supergravity action that determines these features is the scalar potential, so that's the part that one should study.

These conditions for the vacuum translate for the potential in it having a (local) minimum equal to zero. A minimum means that dV/dx^I=0 for all the chiral superfields x^I and that the matrix V_{IJ} = d^2 V /dx^I dx^J is positive definite. Studying the positive definiteness of a 2n x 2n matrix can be quite difficult, but a necessary and sufficient condition is that every upper-left submatrix should also be positive definite. Then asking a specific upper-left submatrix to be positive definite is a necessary (though not sufficient) condition for the whole matrix to be positive definite. So the authors carried out this analysis for a specific submatrix and found that, using the conditions we started with, but with no assumption on the superpotential, there is a simple condition on the Kähler curvatures (which I won't attempt to write). This simplifies even more with the additional assumption that the Kähler potential is separable for each chiral multiplet.

This is an interesting result because it gives a direct a simple way to check if, for instance, some given Calabi-Yau compactification (with or without fluxes) of string theory could give vacua with these properties (locally stable, flat and broken susy). Actually they go even a little further in their analysis, and find some conditions on the range of F-terms, which in turn are relevant for computing soft terms, but I didn't quite get that part and now they are working on an extension to the case with also vector superfields.