Friday, June 22, 2007

Targeted Search Engine Marketing - 7 Ways to Search Engine Marketing

Search Engine marketing is a very important aspect of internet marketing these days. The search engines are well visited web sites as these provide the people with a source to search for any required information on the World Wide Web. If anyone has to find any information regarding any particular subject, he or she can find it through the use of internet by taking the help of search engines. You write your keywords in the search bar and the search engine brings results for you. The search engines usually earn a lot through the promotional facilities and support they offer to other websites. As the traffic on search engines is always appreciable, these have a chance to make lots of money through internet marketing.

If you want to market your website through the search engines, your website may start getting visitors immediately. First of all you need to submit your website to the web directories and the search engines. Rearrange the content of your website to make it search engine optimized. Then you can go for placing the link to your website on the results page on the search engine. If you place your link there, the chances of getting web traffic increase a lot. Placing your banner ad may also be a very good idea. As in this way the ad is placed at the best suitable place, the chances of getting a positive response are quite high. Pay per click advertising may also be a very good idea. Try to improve your page ranking and also become visible to people who visit the search engines. You will succeed in getting more web traffic.

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Wednesday, June 20, 2007

3 Basic Ways to Increase Your Search Engine Rank

  • Inbound Links
  • Inbound links are one of the most cost effective ways to increase your website's rank

    Inbound links are simply links on another page that direct a customer to your page. Search engines, like Google, see these links and then will increase your page rank.

    It seems easy enough, but how do you get more inbound links to your site? While there are several ways to get inbound links, one of the easiest methods is to ask other sites to link their site to yours. BUT, be careful, make sure that the site is relative to yours or else your page rank will be lowered.

  • Keywords
  • Everyone knows that the more words that your site includes about your business the higher page rank that you will have. Although, this is true there are things to watch for.

    The first is that graphics do not count for the page rank.If your site is graphics only then the search engine will not recognize your keywords. The best way to avoid this is to have text pages with keywords which will be picked up by a search engine.

    The second catch is keyword spamming. If you list your keywords over and over again in ways that don't make sense, search engines will recognize this and quickly drop your page rank. So be careful when using your keywords and don't get carried away.

  • Pay-Per-Click
  • Pay-Per-Click links are the links that appear on the right hand side of search engines. Basically, they are links that business pay for so that their site will be found by potential costumers. However, businesses only pay for the amount of times someone clicks on the link, thereby only paying for the amount of costumers coming to their site. Pay-Per-Click links are one of the easiest ways to increase traffic to your site.

    Just by following these simple guidelines, your business and website will take off to new heights. More importantly, all of these tips are very easy and affordable to do saving you the risk of losing time and money.

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    Thursday, June 14, 2007

    Search Engine Visibility - Fundamental Points In Optimising Your Website

    Search engine optimisation (SEO) has become big business due to the increased technical expertise required to properly carryout and deliver real measurable improvements. With constant movement of the goalposts it's testing for even the best SEOers to keep up to speed. There are however several basic level points we can all keep in mind should the cost of hiring professionals be unrealistic.

    Analysing your website has to be a good starting point. Web logs and other forms of statistical information can give early indication where errors may exist within your website. Determining where search bots are struggling will allow you to focus on fixing errors which might otherwise nullify other SEO efforts. Googlebot activity for instance, is well worth spending time to understand. Reports will indicate if pages are running slow and as such perhaps search engines are abandoning the site. If search engines are struggling then its safe to assume regular visitors will also be experiencing slow loading of pages and possibly leaving prematurely.

    Sitesmaps are another fairly easy way to make it obvious where all your pages are. Combined with the use of robots.txt you can let search engines also learn what's best left un-indexed. Sitesmaps are often presented as a summary page (or pages) within the site displaying links to everything that's worthy of listing. Google also offers a means to upload XML formatted files whereby you can push the list at Google instead of waiting for the next scheduled visit.

    It's always worth considering how your site actually appears to search engines. To give you something of a feel for how well your pages perform it's perhaps worth setting yourself up with Mozilla Firefox (if you haven't already) as this nifty little browser allows you to easily turn off both images and JavaScript. If you find your pages are pretty messed up (as is sometimes the case) it may be that you should consider a design that has a better textual structure with less dependency upon graphics and JavaScript. While it's not the greatest sin in web design, overuse of graphics as a means of navigation can prove deadly for search engines and full site indexing. As a minimum, a text only set of links mirroring your main structure can be nestled at the bottom of the page. This will at least give search engines something to work with. A good alternative is to use CSS as a method to retain a classy design while also offering linking text. Where images are used it's always a good idea to remember to use ALT tags. As search engines effectively ignore images, so the ALT tag offers a little bit of something they can latch onto.

    Flash animation is another area similar to graphics that offers nothing to search engines. To the user however, they can be massively attractive and provide an area from where a stream of information can be delivered. The best is to use flash in moderation, striking a balance between engaging the user while satisfying the engines. Just like graphical navigation anything important communicated to the user through flash should perhaps be subtly repeated in the regular text somewhere.

    It's often said but nevertheless it's amazing how many people still ignore the basic meta tags. There's plenty of information around which will help anyone get a quick understanding of how best to fill out the title, description and keyword meta tags. While meta tags are important they are only a minor aspect of any one page. It's imperative that meta tags properly mirror the content of a page but of greater importance is that the content has an array of words and phrases that are relevant to the niche in which you are trying to compete. Don't go searching Google for words you think you should be listed under if your pages doesn't have them within the content.

    This article is free to republish provided the resource information remains intact.

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    Tuesday, June 12, 2007

    The Art of Link Building with Article Syndication

    Have you heard about how link building can increase your ranking within the search engines? More than likely you have but it is very possible that you don't know how to go about it or how to accomplish getting enough one way links to increase your website's ranking in the search engine. Believe it or not but it is not that difficult to get the permanent one way links you are in search of although it may take you a little time. The answer is simply this: article syndication.

    The way to go about this is to write articles, or pay someone to write them for you, on various topics that relate to your website or product. You want to write the articles in a way that they perform well in the search engines so you will need to focus on keywords, density, and the like. You will also need to include a link to your website in the article. Then, you submit your articles to different article directories. They articles will then be reviewed and if all is well posted on the article directory's website. Two things happen here. One, your article will have a link that will take interested individuals right to your website. And two, the article will contain enough keywords so that it will rank high (thanks to the web directory) for those keywords. This means people will click on the article that answers their question or addresses their interest. Then they will see the link to your site and many will click it. This is basically the art of link building with article syndication.

    You simply repeat the process over and over again with new and original articles each time. This means that with every article you are building one way links that will help your website rank high in the search engines. Also, the more links you have pointing towards your website on the web means that the search engines will consider your site more popular than others with similar content. So, you can see that while it takes time to build links through article syndication it is possible to do so with a concerted effort. Just start with one article at a time. Do a little research on the keywords that relate to your website or service and begin with one article on a specific topic. Then, write another. The more you write the more one way links you will build and the better your website will perform in the search engines, which usually means more for your bottom line!

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    Monday, June 4, 2007

    Create Title For Your Web Site Using SEO Technique

    In the same way Search Engine applies this methodology when it crawl a web page of your site. When we title a page of our website we tell search engine, the visitor or any other internet user how it is related to its content and what they can get at that page. It is just like the add which we watch on the Television, that guide us with summary of a sentence and quickly shows us what it can provide us.
    Heaving the power of should we sell or buy that thing? What ever the answer yes or no it also show the reasons how, when, why and where at what coast.

    This is the point that how carefully you have to choose the title for your web page of your site for particular product or service. I have seen so many sites for the entire site with following titles "Untitled", "Company Name", "Contact us", "Products", "Services" etc.

    We should titled all the web pages with our company name it could be a prospective branding tactic, so that the visitors who do not aware about your brand name and want to get the product or service that you sell. You can integrate your company name in the title of each web page of your site, but it must be placed after the main point you want to suggest about the particular page.

    Each page should have sole title, with this you can explain your different product on the same page if you have few pages of your site you can market many different product or service on the same page. You can use the page title as an index of information for the user. If you have multiple products on your site you should give unique title for each product. You should not expect the page to ever appear in search engine for that you could not make different titles.

    You should try to place your keywords in the title if it is possible, it will help the search engine to decide where the page should be ranked. Don't forget to remember that search engine rank each page individually, so that it is important to use correct identification methods.

    If possible, you should try to place your keywords in the title, since this will help the search engine determine where your page should be ranked. Remember, the search engines rank each page individually, that's why it's so important to use proper naming methods.

    When you decide the keywords which u want to use select 4 to 6 word as title.
    After 60 characters, the title in the search engine results page will be shorten and the user will not be able to read.

    The whole time you conjure up titles, keep the user first in mind always. While some phrases can well rank in the search engines, a user may never enter that phrase and you will lose the targeted traffic you want to reach. Sometimes the phrases work out well for both the user and search engine, and in those cases success is usually quick to follow

    -To your online Achievements!

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    Saturday, June 2, 2007

    4 Steps to Advance in Search Engine Traffic

    1. Submit to Search engines –You have to submit your website or blog to search engines. Many of them provide free submission. Some also provide paid submission. You should get into as many search engines as possible. This will make you visible to more visitors in different search engines. The more you are known the more will be the traffic. Fast search engine traffic is possible with search engine submissions.

    2. Use PPC advertisements – PPC ads will help you to appear in the search engines result pages. Use them to get more targeted and fast search engine traffic. Find out the best search engine and bid for PPC advertisements. Get yourself listed in a related search result page. More people are sure to come to your site after you use PPC ads. You will get more targeted traffic.

    3. Get better ranking – Try to get better ranking in the search engines. Better ranking will make your pages appear in the first few pages. When you appear in the first few pages, more people will see you and more traffic will visit you. For getting better ranking, you can use different SEO techniques.

    4. Article marketing – Write articles and send them to different directories and ezines to get listed. They will appear in the search engines when they are listed in the directories and ezines. People will read them and will follow the links provided in the articles. You can create fast search engine traffic with your articles.