Tuesday, July 31, 2007

SEO Mistakes - Five Deadly Mistakes When Optimizing Your Website

To the norm cyberspace user the acronym SEO is just yet another spot of gobbledegook cyberspace cant tossed around by web eccentrics and nerds. To some of us web eccentrics and swots SEO is the be all and end all of cyberspace promotion. The holy Holy Grail of appearing at figure 1 topographic point on Google is a dreaming many of us aim to convey in to reality...but often fall dismally short in Supplemental Hell.

So often the different between getting a good ranking and a bad ranking is down to how you near the optimisation of your site. As with most things in life there's a right manner and a incorrect way. Bash it the incorrect manner and you're looking at a life in Supplementalville, make it right and you acquire to dwell on the born-again place page bringing in so many visitants you won't cognize what to do.

Sidenote: Google's Supplemental Index are consequences that it gives when it can't happen anything definite that you are searching for. Web pages in the auxiliary index are pages that don't have got adequate arriving golf course for Google to 'trust' the page enough to function it up as a chief result.

If you desire to acquire good rankings, then do certain you avoid these top 5 SEO mistakes:

5. Buying 5,000 'Instant' Backlinks

More and more than webmasters are realising that back associates are important to seek engine domination. The occupation with this is that it takes clip and attempt to bring forth backlinks, you have got to submit to directories, compose articles, supply good content, attack nexus partners...it's a full clip job. Since it's human nature to happen the easy route, the way of least resistance, when we see an advertisement promising one thousands of instantaneous backlinks it's very alluring to jack up in the difficult material and pay the $100 fee to acquire all these links.

The job with buying 'instant' backlinks is that often you are getting golf course from unrelated land sites that mightiness have got tons - maybe 100s of other golf course on the same page. To a hunt engine, for a new land site to acquire one thousands of backlinks nightlong is very unnatural and raises a large redness flag. They may even stamp down the rankings because of this anomaly.

4. Buying Submission to 5,000,000 Search Engines & Directories

Following on from buying one thousands of back links, there are many land sites online that promise to automatically submit your land site to billions of hunt engines and directories and even the large three; Google, Yokel & MSN. The job here is that 99% of the land land sites they will submit to are nexus farms and FFA sites which may have got worked 6 old age ago, but no longer work with the large hunt engines.

Not only that, but actually submitting your land site to the large three hunt engines is considered by many SEO experts to be an unwise decision. The general general agreement is that it is much better for a hunt engine to 'discover' your land land site from other land sites linking to you rather than submitting your site which have no dorsum links.

3. Linking to Bad Neighbourhoods

The hunt engines understand that you can't command who associates to you so will not punish you if a banned land land land site or unrelated site is linking to your site. If they did punish you then your rivals would put up tons of bad land sites all linking to you to destruct your SEO dreams. However, what the hunt engines make punish you for is for golf course on your land site that nexus into bad neighbourhoods.

For example, you may acquire a nexus exchange petition from an grownup website that have a page rank of 6. Although this would be very alluring if your land land land site is about Golf then the grownup site have zero connexion with your site. Topics to absolutely avoid linking to are: gambling, adult, pharmacy, warez or anything else illegal or shady.

Sometimes you might acquire a nexus exchange petition from a land land land site that is on the same subject as your site but their site have been banned from the hunt engines. If you associate to that site, the hunt engines see it as a 'vote' for that land land land site and will punish your site for it.

2. Keyword Stuffing Your Homepage Using The Tags & Concealed Text

Keyword dressing used to be a front-runner fast one of the webmasters back in the late 90's along with concealed text. Some bright flicker realized that you could utilize the achromatic background and achromatic fount coloring material and material your land site full of keywords that lone the hunt engine will see. Gratuitous to state this pattern was soon made redundant by the hunt engines. Today some people experience you can make a similar thing but usage external CSS to command the fount colour. Gratuitous to state the hunt engines are wise to this too ;-)

Webmasters have got also cottoned on to the fact that there are many 'legitimate' ways they can material keywords such as as in the elevation tag of an mental image or the statute title tag of golf course and heading tags. Insistent usage of keywords in these tags will put off dismay bells to a hunt engine automaton and your land site will acquire penalized for it.

1. Writing For Search Engines Instead of Humans

Far too often webmasters are obsessing over keyword densities, the optimal figure of words per page, ensuring all their keywords are entered into the text. All too often this tin consequence in textual matter that is disjointed and indecipherable for world - it just doesn' flowing naturally. By authorship for the hunt engine automatons you are missing the full point of your site. If a visitant come up ups to your land site and acquires frustrated that your content isn't making much sense, are they likely to come back? No.

There is a new and growing school of idea that centres around VO, or visitant optimization. The theory travels that if you give the visitant what they want, the hunt engine rankings will soon follow as your visitants begin linking to your 'excellent' content naturally from their land sites and blogs.

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Friday, May 18, 2007

How To Make Your Website Popular

If you want to promote your website and want to make popular in search engines than Link Building is the right way to promote. Link Building can make your website popular in the search engines and make a path for the search engine spiders or crawlers. There are different ways for making the website popular in the search engines. Below are the best methods for promoting the website basically for off page optimization.

Reciprocal and One way link: By the reciprocal links and one way links your website linked to many websites when a user goes to that websites there is a possibility that he will come at your website, In other terms when a spider or a search engine crawler goes to a website where your link exists than the spider will also comes at your website. Google and Yahoo prefers link building. The links can also boost your search engine rankings as well. The theme based link building is very important Link farms and free for all links can harm your website rankings.

Directory Submission : By the directory submission your website can get one way links easily, There are two types of web directories one is free and the other is paid. Some popular directories are Like DMOZ, Google Directory, Yahoo Directory and Lycos and many more. These are very popular directories and Spiders crawls these directories on a regular basis. So that your website also get crawls regularly by these web directories.

Press Releases : Another great way to make popular your website is to submit your press releases in the other websites and at your own website. By this your website is well known by the visitors. There are press releases directories where you can submit your press releases.

RSS and News Feeds : This is a best way to promote a website, By this your website kept fresh in the search engines and the rss displays all the information about the website and for every page. Submit your website feeds in other websites and link with your website also. The rss feeds also improves the interlinking of your website.

These are some possible ways to promote website ranking into the search engines and by regular the above work can give you best results in search engine marketing.

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